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If design is the epicentre of business, then it must be an exceptional one!



Moutaz has over 12 years’ experience in creating and designing brands, assisting organizations to understand the power of branding as the heart of all corporate activities, helping them to build their brands by shaping the brand vision and bringing that vision to life through effective brand communication.

Moutaz has an innovative approach to visual communication clearly presented in his work, which often surprises and excites his clients. He utilises his passion for Arabic calligraphy and Islamic art to express brand context and relevance to time and space. He adopts in his work a novel creative process that ensures adherence to project objectives, budgets and deadlines.

He has provided his services to his own clients, as well as joining forces with well-established branding agencies, where his creative branding and design solutions,

proven to be original and award winning, continue to contribute to his partners’ growth and acquisition of new business.

Through his career, Moutaz has worked on developing some of the most prestigious brands in the Middle East, including DIFC – Dubai International Financial Centre (UAE), The Ministry of Finance (UAE), eDirham (UAE), Al Etihad Credit Bureau (UAE), European Finance House (London), Gulf Finance House (Bahrain), Qatar Islamic Bank (Qatar), QInvest (Qatar), hello Mobile Communication Network (Uganda), Toyota – Al Futtaim Motors (UAE), Milaha (Qatar), du (UAE), datamena (UAE), GO Telecom (Malta), MPC (UAE), Qatar Development Bank (Qatar), Alyaum Media House (KSA), Horizons & Co. (UAE), Bin Shabib & Associates (UAE), VOX Cinemas – Majid Al Futtaim (UAE), STS – Specialized Technical Services (Jordan), STS PayOne (Jordan), (UAE), (UAE), Almotahajiba (Qatar), AlSiddiqi Holding (Qatar) and many more.

What They’re Saying

As brand designer Moutaz has managed and created the design for more than twenty brands of various prestigious brandbeat clients. His work is one of the major factors in the continued growth of our company.

Noel TabbManaging Cretive Director @ Brandbrat - Middle East Communications Network

Moutaz is an independent, self directed person who is able to communicate effectively and meet even the most demanding challenges and deadlines. His ongoing freelance work and contribution to many of our most important project has helped in the growth of our company and the acquisition of new business.

Pierre LatangePartner, Lead Strategist @ Bellwether Brand Consultancy

Stated simply, Moutaz brings a genuine passion to his work.

We have worked with Moutaz many times, and keep choosing him for his creativity and reliable output. When we give him a brief, we're always pleasantly surprised by the results. He's helped us consolidate the brand, and communicate a professional image.

Brendan RyanBrand Director @ DIFC

Moutaz is an extremely talented individual in the field of brand identity & graphic design in general and a very easy to get on with person he would be an asset to any clients or company that wishes to work with him

Philip PercivalCreative Director @ Brandbeat - Middle East Communications Network

Mo is a fantastic, creative designer. He has years of specialist experience in creating effective and engaging brands. His skills go beyond a conventional creative designer, as his attention to details and knowledge in areas such as Arabic calligraphy design and creating bespoke typography, sets him apart. A good guy and a real asset to any creative project.

Andy LangdellClient Service Director @ Campaign Works

Moutaz is a truly outstanding designer, with a great passion for his work and a creative drive to succeed on the most demanding design projects.

I have worked on a number of freelance projects with Moutaz, he has always met deadlines and delivered the highest quality of work, with his passion for design he is truly a great team player, honest and a great guy. I would highly recommend Moutaz's work.

Sajid ShafiqueFounder & Creative Director @ BrandNew


Defining the who, the what, and the why

In our complex markets and communities, I help my clients answer the most critical questions that define who they are, what they do and how it should make a difference.


Brand Identity & visual system design

Translating brand strategy into tangible visual elements. Creating differentiation through unique identity design and establishing consistency through brand visual system.


Design brand comm for online & offline channels

Applying brand strategy and design principles, to implant a successful online and offline communication that builds brands over time and ultimately delivering business results.


Website & applications design and development

The design and developments of the brand’s web presence and mobile applications. UX, UI and applying responsive mobile first principles.


Typeface design as communication vehicle

Think of letters, words and sentences as ambassadors for your brand. A brand typeface can be a powerful tool to communicate brand image, values and tone of voice.


Retail environment, customised & mass produced product design

Taking a brand to the 3rd dimension. Applying brand-centric-thinking to create effective retail environment and customised branded products to further brand promise and presence.
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